The mamalila concept
1 jacket
+ 2 inserts
maternity insert
babywearing insert
(can be zipped in at the front or back)
3 possibilities
maternity
babywearing
solo
It’s a Question of Principles
There are many ways to carry a child – in the belly, in front of the belly or on the back. Thanks to their special inserts, the mamalila jackets adapt to these different needs and can be worn as a maternity jacket, a babywearing jacket or a jacket just for mom. This is the award winning mamalila concept.
The idea is simple, but impressive: Instead of developing onejacket for each of the different phases of motherhood, mamalila is committed to the 3-in-1 concept and thus on sustainability in the best sense. A mamalila jacket is destined to be a favourite piece and a trustworthy companion for many years and therefore made from particularly high-quality, durable materials.
Simple Yet Intuitive
In order for the concept to work and the versatility to be truly a plus point, the jacket must be easy to handle, otherwise the many functions are not used. The mamalila jacket comes complete with inserts which can be easily zipped or buttoned into the jacket turning it into a maternity or babywearing jacket as needed. The baby insert scores with many well thought through details, such as an adjustable hood, as is expected from a professional babywearing jacket.
Feminine and Timeless
And just as important, the jacket should not be compromised when it comes to design, after all it should accompany the mom well beyond the babywearing period. Therefore the triple function of the babywearing jacket from mamalila is not in any way apparent; the cut is classic and feminine, the production high-quality and the design timeless. A beautiful, extremely comfortable, skin and environmentally friendly quality jacket that can do so much more.